Red Bull - OptSpot

This page is intended for Red Bull as a resource page to learn about OptSpot's capabilities.

USE Cases

There are several different ways in which OptSpot is currently being used in connection with Red Bull, so we wanted to review some of them here.  Please read through the different options and also watch the videos below.

• Text Message Call To Action - Coupon delivery via text
  • This is a pretty straight forward type of campaign.  OptSpot provides Red Bull with a KEYWORD and short code they can promote via radio, print, tv, etc.  Once a consumer texts the keyword to the short code, a text message is sent to them with a link to their offer.  The offer can be redeemed in store via digital coupon.  These coupons can have static or dynamic codes depending on the retailer's capabilities.  If the retailer can produce unique dynamic codes, we can then issue these unique codes upon each opt in.  If the retailer cannot produce unique codes, but has the bar code scanning capabilities, then using OptSpot's LIVE timer is a suitable option.  This has been done several times with Circle K and others.
• API HTTP POST
  • This option is used mainly when there is an online call to action.  Let's say a consumer plays a Red Bull game and at the end of the game they are asked to enter their mobile # to receive their coupon via sms.  As soon as they enter their mobile #, a post to OptSpot's servers is made, which will trigger the text message with appropriate coupon.  
• Landing Page - Splash Page - Microsite Page
  • ​If you need a branded landing page for the consumer opt in, we can also create this and have done it several times.  This can be customized and branded to your liking for the most part.  It's a fairly simple looking page with the ability to capture the mobile # of the consumer.  
  • We will provide a link to this page if you wish or you can do your own redirect from an email, website, social site etc.  
  • Eliminates using the API and does not require any programmers on the Red Bull side to capture consumer data and is very fast to set-up.​
  • Click this link to see a sample landing page: rbwngs.me/CircleKDEMO.  Feel free to enter you mobile number to experience what a consumer would also experience. 
• Surveys with and without eGift Cards
  • ​If you're looking for a way to launch a survey and reward consumers for participating, this option will do the trick.
  • We provide a keyword for consumers to text to begin the survey.
  • We will build out the survey for you and deliver the results.
  • If you would like to reward the consumer for taking the survey, we will automatically send a text message upon completion of the survey with a link they can click to choose an instant eGift Card from giftLinks™.  You can learn more about giftLinks™ here: www.giftLinks.io.