Here's a couple quotes from the article you can read here: SMS Mobile Coupons
Mobile coupons are being embraced by consumers, but not all mobile offers are created equal, with 42.3 percent of consumers preferring SMS-based coupons over bar code scanning and push notifications, according to a new report from RadiumOne.
With all of the options out there, SMS is still the easiest most effective marketing tool for mobile. Check out the next quote and realize OptSpot makes adoption as easy as it comes and makes redeeming coupons even easier with our new coupon redemption on the tablet screens!
Key advertiser best practices for mobile coupons uncovered by RadiumOne include avoiding multi-step redemption processes, tailoring mobile coupon offers to everyday consumer products, pushing relevant offers to mobile shoppers via SMS text and leveraging in-app loyalty programs that automatically redeem mobile coupon offers.