I had to take another look at Kelly's account when I looked to see how Cultured was doing. I couldn't believe they have had 2377 total opt-ins in just 4 weeks. I've never seen this type of adoption rate so I called her up to ask what she was doing and it's really pretty simple...here's what she said:
"We have setup our opt-in system to be on the iPads that my staff are using to check our customers out at the register. The first thing that my staff is required to do upon receiving a new customer is ask if they'd like to be a part of our loyalty program. We briefly explain it, and then ask for a cell phone number. It's worked great! Thank you!"
That's it!! Pretty simple really, BUT the key to her success is her staff members are ASKING their customers if they would like to be a part of their loyalty program. It's all about the interaction.
I've been in several customer's stores now and watched the behavior of people and from what I've seen, about 2 out of 10 people will join without someone asking them to join and about 8 out of 10 will join if someone simply asks them to. If at all possible, make it a requirement for your staff members to ask each customer if they want to join and you'll see a huge increase in opt-ins. You might just print out a small note and tape it to the register to help remind your staff to ASK.
There's power in numbers. The more you have the more you can do. You shouldn't feel bad asking for opt-ins...you're giving your customers a FREE service and rewarding them for shopping with you, so asking for their number and sending them coupons and pertinent information about your store is a good thing!
Okay - If you've read this post and will make a comment, suggestion or come up with another idea to help us all increase our members, then I will deposit 500 text message credits to your account!
Congrats to Kelly at Cultured Cafe! Keep up the good work. Please let us know when you send your first blast. We would love to know what type of redemption rates you get on 2300+ members!!
Have a great day and hope to hear back from you all soon!
101 N Colorado St. #2854
Chandler, AZ 85244